Company overview
Aircards is a global studio for creative innovation, immersive technology and brand experiences. In August 2025, they received £3 million in funding from the Foresight Group to drive growth from the North East across the globe.
They partner with the world's most innovative brands: Red Bull, Unilever and Diageo. Their House of Fresh activation with Unilever for the FIFA World Cup generated 1.16bn earned media, a 38% engagement rate and a 59% share rate.
The challenge
In order to hit ambitious revenue targets, Aircards needed an outbound solution that was aligned with their growth strategy.
Despite this, their sales team was investing all effort in higher-leverage, strategic activities and had no capacity to build and execute a strategically aligned pipeline generation strategy.
A further, and more specific, challenge was that Aircards' pipeline was often filled with large enterprise opportunities and they needed to build run-rate deals with the “fat middle” of their market to win big.
What's important
There were a few key criteria.
Delivery of a truly qualified sales pipeline. Meeting with ICP-aligned contacts, building a MEDDIC-driven opportunity through rigorous qualification.
Intelligence layer. Access to native AI proprietary technology which uncovers company and competitive insights.
Global-first approach. A key value driver was attacking markets based on need.
What ran
- Ideal client profiling
- Real-time search intelligence
- Data-driven account selection and hypothesis
- One-to-one personalised omnichannel campaigns
- Cold call execution
- Active qualification
- Multi-threading and deal building
Why Azorro
Azorro is structured as a lean, sharp and relentless agency, which aligns to Aircards in a way that enables accelerated growth.
Our unique and different approach to pipeline generation cuts through the noise in a way that delivers outsized returns.
We have developed a proven, MEDDIC-aligned pipeline generation framework for delivering qualified opportunities that translate into revenue.
Platform-driven service architecture gives complete transparency and visibility, with strategic focus on what matters most - not just first meetings.
Senior strategic leadership takes ownership of Aircards' pipeline and elevates their capacity to deliver. No handholding.
The outcome
The early weeks produced volume, and what matters more is what happens after the first meeting: qualification, and staying with an account long enough for a relationship to become a deal.
- Potential pipeline
£215,000
Potential pipeline in the first 30 days
“Azorro have hit the ground running. We have been very impressed with the number of meetings in the early weeks, and they’ve partnered with us seamlessly to qualify key accounts and opportunities.”
Alex Hawke
Commercial Director
Aircards