Aircards
- Potential pipeline
£275,000
Potential pipeline in the first month
- Meetings booked
5
Meetings booked in the first 4 weeks
Company overview
Aircards is a global studio for creative innovation, immersive technology and brand experiences. In August 2025, they received £3 million in funding from the Foresight Group to drive growth from the North East across the globe.
They partner with the world's most innovative brands: Red Bull, Unilever, Nike, and Puma. Their “Race to Create” campaign with Lenovo x F1 saw audience-generated custom race cars published on London's Walkie Talkie building, generating over 21 million social views.
The challenge
In order to hit ambitious revenue targets, Aircards needed an outbound solution that was aligned with their growth strategy.
Despite this, their sales team was investing all effort in higher-leverage, strategic activities and had no capacity to build and execute a strategically aligned pipeline generation strategy.
A further, and more specific, challenge was that Aircards' pipeline was often filled with large enterprise opportunities and they needed to build run-rate deals with the “fat middle” of their market to win big.
What's important
There were a few key criteria.
Delivery of a truly qualified sales pipeline. Meeting with ICP-aligned contacts, building a MEDDIC-driven opportunity through rigorous qualification.
Intelligence layer. Access to native AI proprietary technology which uncovers company and competitive insights.
Global-first approach. A key value driver was attacking markets based on need.
What ran
- Ideal client profiling
- Real-time search intelligence
- Data-driven account selection and hypothesis
- One-to-one personalised omnichannel campaigns
- Cold call execution
- Active qualification
- Multi-threading and deal building
Why Azorro
Azorro is structured as a lean, sharp and relentless agency, which aligns to Aircards in a way that enables accelerated growth.
Our unique and different approach to pipeline generation cuts through the noise in a way that delivers outsized returns.
We have developed a proven, MEDDIC-aligned pipeline generation framework for delivering qualified opportunities that translate into revenue.
Platform-driven service architecture gives complete transparency and visibility, with strategic focus on what matters most - not just first meetings.
Senior strategic leadership takes ownership of Aircards' pipeline and elevates their capacity to deliver. No handholding.
“Azorro have delivered at a rapid rate. We were flooded with meetings in the early weeks, and a consistent train has been built as they’ve partnered with us to qualify and deepen our relationships with these accounts.”
Alex Hawke
Commercial Director
Aircards
The outcome
The early weeks produced volume, and Aircards has said so in their own words above. What mattered more was what happened after the first meeting: qualification, and staying with an account long enough for a relationship to become a deal.
That is the part most outbound skips. A first meeting is the start of an opportunity rather than one, and the work of getting it the rest of the way is the work that produces revenue.
- Potential pipeline
£275,000
Potential pipeline in the first month
- Meetings booked
5
Meetings booked in the first 4 weeks
Ready to see?
Thirty minutes. No deck, no pressure - just whether this fits.